A media and technology venture of the Emkay Group, MKN At-Life Sdn Bhd, has invested RM1.5 million to offer Moving Walls (MW), a digital out-of-home media at 100 Kentucky Fried Chicken (KFC) outlets.

MKN is also expecting to install a total of 400 MW plasma screens nationwide by year-end, said its managing director, Azmil Khuzaid Zakaria.

"Moving Walls, the first Segmented Digital Out-Of-Home Network in Malaysia, offers a highly targeted spectrum of consumer demographics. It reaches out to over five million captive viewers monthly in the Klang Valley," he said.

Currently, 230 MW plasma screens have been installed at 100 KFC outlets and 14 D'Kayu Nasi Kandar restaurants.

The company is confident of achieving more than RM3 million in sales by year-end, Azmil said at the launching of MW yesterday.

Moving Walls has three segmented networks comprising the Family Network, which reaches out to parents and young children, the PMEBs Network for business professionals and the Young Adults Network.

"The segmented network was created to provide greater value towards fulfilling client needs and to reach a specific target audience."

Moving Walls, represents our ability to reach consumers on the move and outside their homes, through engaging and dynamic content," he added.