Spikes Asia Advertising Festival, an event co-organised between Cannes Lions and Haymarket, publisher of Media, now in its second year, will take place between 19 and 22 September at Suntec Singapore.

The festival will be held ahead of the F1 Singapore Grand Prix, giving audiences an opportunity to stay in Singapore for the sporting event.

The Spikes’ presidents of the juries, which will be comprised of top creative professionals from across the region and world, will be announced in the coming weeks.

This year, agencies in Australia and New Zealand are eligible to enter the competition, and a Young Spikes Media Competition will be introduced to complement the existing Young Spikes Integrated Competition.

A Young Marketers Registration will also be implemented to encourage and support young professionals in the fields of marketing and communication.

“Learning and inspiration are more critical now than ever before, and in the next few weeks we will be announcing more innovations for 2010 along with a great line-up of speakers and seminars,” said Terry Savage, chairman of Cannes Lions.

The collaboration between Cannes Lions and Haymarket is in its second year.

"Spikes Asia exceeded all our expectations in year one. The improvements that have been made for 2010 are as a direct result of constructive feedback from the industry,” said Tim Waldron, MD of Haymarket Media Asia. “We are delighted with the level of interest in this year's event, especially the decision to coincide Spikes Asia with the Singapore F1 Grand Prix.”