You Cannot Ignore Word Of Mouth Marketing Anymore!
Once upon a time, paid advertising was the obvious marketing route. Things are now starting to change. Research from these leading companies reveals the mindset of today’s consumers:
- 76% Don’t believe that companies tell the truth in advertisements. Yankelovich, 2005.
- 68% Trust other people “like themselves” – up from 22% in 2003. Edelman Trust Barometer.
- Information from personal contacts generates twice as much impact than information that is company-led.
Millward Brown, WOM Influence Study, 2005.
Ian McKee is CEO of Vocanic, Asia’s leading Word of Mouth (WOM) marketing business.
To register please call Ruby at +603 7726 2588 or ruby@adoimagazine.com
Date: 18 March 2010
Venue: Sime Darby Convention Centre, Bukit Kiara, KL