Singapore Brand Conference 2010: Building Borderless Brands. Rethinking Innovation
The programme of Singapore Brand Conference 2010 has been specifically crafted to address the needs of small and medium sized enterprises. With a focus on building global brands, this event is set to be the year’s definitive branding conference.
Programme Highlights
Using Media to Create Borderless Brands
Session Chair: Mr PN Balji, Veteran Journalist
What CEOs SHOULD Do to Better Engage the Media – The Media’s Perspective
Mr Azhar Khalid, Senior Editor
MediaCorp News Hub
What CEOs MUST Do to Better Engage the Media” – The CEO’s Perspective
Mr Steven Tham, CEO
Leeden Limited